HotelsHero Expands to Stockholm and Oslo

Launching smarter luggage solutions in Europe’s most traveler-friendly cities

What started as a local innovation in Copenhagen is now becoming a hospitality movement across the Nordics. After years of growth and development in Denmark, HotelsHero is proud to announce its expansion into Stockholm and Oslo, empowering more hotels to turn their storage space into a guest-centric, revenue-generating service.

A Strong Start in Copenhagen

HotelsHero’s journey began in the heart of Copenhagen, an ideal testing ground for a service that blends guest convenience with operational efficiency. In partnership with Danhostel Copenhagen City, we quickly saw the impact of digitizing luggage storage for hotel operations.

“This service ensures that guests can easily and conveniently store their baggage before and after their stay, and our skilled employees will have more time to help and serve our guests with other tasks.”
Jeanette Birkedal, Manager, Danhostel Copenhagen City

The model proved both scalable and effective. Hotels gained a way to offer self-service storage, free up front desk capacity, and even generate passive income from a service they were already providing for free.

Growing in Denmark with Trusted Hotel Brands

Our continued work with brands like Zleep Hotels has further validated the HotelsHero platform.

“LuggageHero has not only reduced the time spent handling guests' luggage at reception. It has also improved our service. Guests no longer have to queue at reception to collect their luggage and rush to the airport—minutes are precious to our guests!”
Barbara Christensen, Hotel Manager, Zleep Hotel Lyngby

“We, at Zleep Hotel Hillerød, are very happy with our collaboration with HotelsHero. With the QR code from HotelsHero on the door of our luggage room, our staff saves time and we can offer our guests a secure and well-functioning system.”
Sofie Olsen, Hotel Manager, Zleep Hotel Hillerød

These collaborations have been instrumental in refining our solution for mid-sized hotels and self-service properties, two segments where streamlined operations and automation are essential.

Now Live in Stockholm and Oslo

With the model proven in Denmark, we’re excited to bring HotelsHero to Stockholm and Oslo, two cities where hotels are actively seeking new, guest-centric services that don’t overburden their teams.

Why these cities?

• High volume of short-stay travelers

• Strong appetite for tech-driven guest experiences

• Limited room to expand physically, making space optimization critical

• Nordic hotels are already leading the charge on operational innovation

Built for the Nordic Hotel Mindset

Hotels across Scandinavia share a common mindset: provide high-quality guest experiences efficiently and sustainably. HotelsHero fits that approach perfectly, no hardware, no subscriptions, no staff training. Just a clean, digital platform that manages secure luggage storage and opens a new revenue stream.

“HotelsHero's intuitive platform not only aligned with our self-service model but also elevated it, allowing guests to enjoy their stay with complete peace of mind.”
Peter Sams, Front Desk Manager, Absalon & Annex Hotel

Next Stop: More Cities, More Possibilities

With growing traction across the Nordics, HotelsHero is now gearing up for broader European expansion. But it all started with a city that believed in traveler-first innovation.

Copenhagen was our launchpad. Stockholm and Oslo are just the beginning.